For the past 12 months, I’ve been hearing about Michael Hyatt everywhere I turn. And for good reason. Michael is former CEO of Thomas Nelson Publishing, the largest Christian publishing company. So he knows books and platforms, inside out. Since leaving, Michael has developed his own platform that appeals to hundreds of thousands of people around the world. I’ve had the pleasure of meeting Michael and learning from him about some of his basic platform building principles.
The dedication of Platform says it all: To all the authors, artists, and creatives I’ve met through the years who have been turned away because they didn’t have a platform. This book is for you.
Platform is, as the subtitle states, a step-by-step guide for anyone with something to say or sell. This couldn’t be a more accurate title. Each of the 60 chapters clearly and concisely lays out what steps can be taken to launch your platform. Michael is a fabulous teacher and his generosity in sharing every nitty gritty detail of what has and has not worked for him is astounding. I could not have found a more comprehensive resource to help me start on what could be a long, arduous journey. Although the work is still mine, Platform gives me the tools I need to add to my toolbox to get the job done.